Output # 1: Talking to Animals
Date: 08/2005
Format: Slide lecture
Style: Educational
Site: Sonia Purchese Organic Farm, Bossingham, Kent
Audience: Sheep, Geese and Hereford Bullocks
Description: Client stands before farm animals to present a 1970’s slide lecture entitled: ‘Farm Animals’ showing slides with a battery powered illuminator and reading text verbatim.
Objective: To inform animals of their fate and reduce meat consumption
Efficacy rating for:
a. Informing animals of their fate
b. Reducing meat consumption
Click here for more information about Output # 1: Talking to Animals
Output # 2: Fill my shelves, Transform my life
Date: 06 – 08/2006
Format: Part 1 a live intervention, Part 2 a formal speech
Style: Part 1 desperate, Part 2 authoritative
Site: Camberwell, Peckham and Dulwich
Audience: Unsuspecting pedestrians, shopkeepers and gallery attendees
Description: For PT 1 client asks pedestrians to recommend transformative literature and for PT 2 presents collection to library/gallery with inaugural speech about transformative literature in Southwark history
Objective: To inform Southwark residents of the transformative power of literature and to transform Southwark residents
Efficacy rating for:
a. Promoting transformative literature
b. Transforming Southwark residents
Click here for more information about Output # 2: Fill my shelves, Transform my life
Output # 3: The Smoking Suffragettes
Date: 04 – 06/2007
Format: Live intervention
Style: Publicity stunt
Site: Bethnal Green Working Mans Club, Corsica Studios, Camberwell Arts Festival and outside British American Tobacco in Temple, London
Audience: Unsuspecting public, art and non-art
Description: Client directs women to smoke vibrators to a Caruso soundtrack, subverting a publicity stunt by Edward Bernays in 1929 New York for the American Tobacco Company
Objective: To raise consumer awareness towards exploitative marketing practices and to liberate women through promoting alternative use of electrical aides
Efficacy rating for:
a. Raising consumer awareness
b. Promoting alternative use of electrical aides
Click here for more information about Output # 3: The Smoking Suffragettes
Output # 4: Good Vibrations
Date: 05 – 06/2007
Format: Participatory live art work
Style: Market research exercise
Site: EEC at Queen Mary University and Bonkersfest in Camberwell
Audience: Unsuspecting public, art and non-art
Description: Client employs Felicity Mukherjee to conduct market research for a vibrator re-branded as an electrotherapeutic device for female emotional disorders based on historical treatments for hysteria
Objective: To evaluate public attitudes towards female emotional disorders and promote new use of an existing electrotherapeutic device
Efficacy rating for:
a. Evaluating attitudes to female disorders
b. Promoting new use of existing therapeutic device
Click here for more information about Output # 4: Good Vibrations
Click here for Data Analysis
© Felicity Mukherjee 2007