Saturday 5th July for RecFest: a co-promotion with V22

Felicity Mukherjee will be conclude her work for Rational Rec with a presentation of the results from her audience evaluation exercise 'Quantifying Rational Recreation'.

For more information visit: www.rationalrec.org.uk

Previously this year ...

'Quantifying Rational Recreation'

Felicity Mukherjee has been conducting audience evaluation and research for Rational Rec at the Bethnal Green Working Men's Club and Spitalfields.

Click here to see images from the last exercise conducted at the Spitalfields Festival event on 18th March, evaluating the audiences appreciation of contemporary classical music and testing their musical ability.

Previously in 2007...

'Help me to help you help the world'

A market research exercise conducted by Felicity Mukherjee on behalf of the artist Lucy Panesar. Thursday 25th October 2007. Artsadmin, London E1

Click here for:

Background Information

Example Outputs

Data Analysis

'Marketing Madness'

Saturday 1st September 2007

Felicity Mukherjee and her team of assistants conducted a new market research exercise for Bonkersfest on Tour at Liberty, a festival in Trafalgar Square on Saturday 1st September from 1-6pm.

Click here for more information about how festival goers contributed to the effective marketing of a new psychotherapeutic treatment that assists the process of ‘de-normalisation’.

‘The Smoking Suffragettes’ made their first public intervention outside British American Tobacco on Tuesday 19th June 2007.

Click here to read an Art Monthly newspiece on the work

Monday 25th June at 16.45 on Resonance 104.4 FM
'Fag Break' with Cecilia Wee & Michael Garrad - For this 12 week series leading up to the English smoking ban on 1st July 2007, Cecilia Wee (New Art On Mondays, Art and War etc) prepares to give up smoking and Michael Garrad (Glue Peter) takes up the habit of the cancerous baton. Together, they cogitate the pros, cons and effects of the ban on contemporary culture. With special smoking-related interviews, interventions and interrogations.

Saturday 30th June at the Colchester Arts Centre
‘The Last Gasp’ - As we rapidly approach the joys of a Smoke Free Britain, the arts centre offers smokers the chance to enjoy one last night of nicotine-induced euphoria with an evening of special smoking themed entertainment. Keep your eyes peeled on the site for confirmation of the full lineup! Free fags on the door.

City of Transformations

Monday 18th June in Camberwell

After a brief intervention by ‘The Smoking Suffragettes', I gave a talk about my practice relating to Camberwell the 'City of Transformations', as part of the Camberwell Arts Festival.

This event was part of the Camberwell Arts Festival June 16 – 24, 2007. The Camberwell Arts Festival is a partnership between artists and art organisations and is initiated by Camberwell Arts, Camberwell College of Arts and South London Gallery. www.camberwellarts.org.uk/festival

The Smoking Suffragettes

Tuesday 19th June, 1pm

‘The Smoking Suffragettes’ made their first public intervention outside The British American Tobacco Association, Aldwych.

PRESS RELEASE

Paint White Cup Brown

13-17th June at Artsadmin

My 2005 video sketch ‘Paint White Cup Brown’ was part of the Artsadmin Monitor Programme from 13-17th June. www.artsadmin.co.uk

Good Vibrations

"For one day only, you can take part in an exciting NFHC International Inc. market research exercise and contribute towards developing the marketing strategy for an amazing new electro-therapeutic treatment for hysteria and other female stress related disorders."

Click here for documentation from EEC 6th May & Bonkersfest 2nd June

'Good Vibrations' is a live art work commissioned by the East End Collaborations and The Live Art Development Agency, and South London Gallery for Bonkersfest.

Corporate Personae at SPACE Gallery
Wednesday 30th May, 6 – 9pm

A seminar on corporate social responsibility and the role artists and activists, such as Platform and Alasdair Hopwood’s With, play in “identity correction” and interrogating the activities of big business. Can business ever balance public good with corporate wealth, or does the balance sheet always win? How do corporations use concepts of “healthy”, “normal”, “good for us” to market pharmaceuticals and therapies? How do artists critique and challenge the process of big-business PR? Speakers included Dan Gretton from www.platformlondon.org, Felicity Mukherjee from NFHC International Inc, Alasdair Hopwood from www.withyou.co.uk, social anthropologist David Leitner from Cambridge, and artist Lucy Panesar (me). www.artscatalyst.org and www.scansite.org

CLICK HERE for photo documentation or CLICK HERE for video footage

Felicity Mukherjee's latest keynote speech on ‘Building Communities’, at the University College for the Creative Arts, Rochester, is now available on podcast from: www.ucreative.ac.uk

CIRCA Magazine review of 'Based on a True Story': A seminar on misinformation by artist Niamh Lawlor that took place in Cork on Saturday 27th January 2007

Felicity Mukherjee gave a unique presentation on 'Information in the Corporate Sector' at the seminar before offering valuable insight into NFHC International's radical new '½ Smile' therapy, a market research initiative by NFHC International.

Click here to read the Circa review

Click here for more information or visit www.basedonatruestory.com